Food & Beverages Industry
Learn how CheckPurity helps prevent product adulteration and counterfeiting in the Food & Beverages sector, ensuring safety and trust for consumers and manufacturers.
The Bitter Truth About Counterfeit in Food & Beverage Industry
In India’s booming food and beverage sector—from everyday soft drinks to premium liquor—counterfeit products are wreaking silent havoc. These fake goods not only steal your revenue but endanger consumer health, crush brand loyalty, and destroy decades of trust built with care.
Whether it’s diluted soft drinks in reused bottles, spurious liquor causing health risks, or fake labels slapped onto genuine-looking products—the damage is deep and widespread.
The Fallout for Genuine Brands:
- 💸 Massive financial loss due to duplicate products undercutting the market
- 🚨 Severe reputational damage when consumers fall ill or complain
- 📉 Declining brand goodwill, especially in regional markets where awareness is low
- ⚠️ Risk of regulatory and legal issues for products you never even made
“A single fake bottle of liquor can ruin a party—or a life. Since we adopted CheckPurity, we’ve seen a 70% drop in complaints and a spike in customer loyalty.”
— Beverage distributor, Bengaluru
“People used to call and say our soda tasted ‘off’. Now, with the QR on every bottle, they know exactly what they’re buying.”
— Soft drink bottler, Nagpur
CheckPurity: 1 QR | 1 Product | One Nation
- 🔍 Scan once. Verify instantly. Every product carries its digital signature—impossible to clone, easy to scan.
- 🔐 1 QR = 1 Product. Each code links directly to your authenticated production line, batch number, and distribution channel.
- 🌍 One Nation. Unified Trust. From the smallest kirana store to a 5-star hotel, your products stay protected—building a transparent, trustworthy ecosystem.
How This Changes Everything
- ✅ Manufacturers finally have control over where and how their product moves.
- ✅ Retailers can confidently verify products before stocking shelves.
- ✅ Customers feel safer with every sip and bite.
What’s At Stake?
This isn’t just about profits. It’s about health, trust, and national integrity. Counterfeiters are clever, fast, and dangerous. You need to be smarter, faster, and protected.
Let’s build a counterfeit-free India, one QR code at a time.
Challenges in Food & Beverages
- Adulteration and contamination risks
- Counterfeit packaging and fake brands
- Loss of consumer trust and brand reputation
- Regulatory compliance and recalls
How CheckPurity Helps
- Unique QR codes for every product
- Instant verification for consumers and retailers
- Real-time analytics for manufacturers
- Traceability and recall management
Why It Matters
Food safety is non-negotiable. Counterfeiting and adulteration put lives at risk and damage brands. CheckPurity empowers you to protect your products, your customers, and your reputation.
Contact Us🛡️ FSSAI Compliance Made Seamless with CheckPurity
For every food and beverage brand in India, FSSAI compliance is not optional—it's essential. But in today’s counterfeit-driven landscape, genuine manufacturers often suffer due to fake products that bypass quality checks and misrepresent your license number, batch details, or expiry date.
This puts your business under scrutiny, even if you're not at fault. Counterfeiters can cause regulatory penalties, product recalls, and loss of consumer trust—all while damaging your brand’s reputation.
- Substandard & Adulterated Goods: FSSAI strictly prohibits the sale of products that do not meet safety and quality standards. Counterfeits can lead to legal action and loss of license.
- Expired Products: Selling or distributing expired goods is a serious violation, resulting in fines and negative publicity—even if the expired product is a fake using your brand name.
CheckPurity™ empowers you to maintain FSSAI compliance by enabling real-time product authentication and expiry tracking. Every product’s QR code links to genuine batch and expiry data, so only authentic, in-date products reach your customers.
- Instantly verify product authenticity, batch, and expiry with a single scan
- Automated alerts for near-expiry or suspicious batches
- Maintain digital records for FSSAI audits and traceability
Stay compliant, stay trusted. Let CheckPurity™ be your shield against counterfeit risks and regulatory headaches.